Eschborn, July 2026 – BWH Hotels Central Europe – a company of the DEHAG Hospitality Group – is further expanding its presence in the serviced apartments market segment. By the end of the year, three new properties in Frankfurt Eastside, Fürth, and Düsseldorf will be added to the eight existing properties under the partnership with ipartment. The international hotel group and ipartment—which has been among the pioneers and leading providers of serviced apartments since 2008—are thus ushering in the next phase of their collaboration, which began in November 2025. “Our successful collaboration over the past few months has demonstrated the potential of our partnership. In a hospitality segment that is still relatively new to us, we’ve been able to achieve excellent results in a short period of time. We look forward to taking the next step together with ipartment,” explains Marcus Smola, CEO of BWH Hotels Central Europe. Like the locations in Berlin, Braunschweig, Böblingen, Darmstadt, Cologne, Leverkusen, and Wolfsburg, the new partner properties will also operate under the @HOME by Best Western sub-brand. Translated with DeepL.com (free version)
Gaining International Recognition: Serviced Apartments Made in Germany
The ipartment Frankfurt Eastside, @HOME by Best Western, will open in November 2026 with a total of 61 units, some of which are designed in a loft style. With 126 units, the ipartment Düsseldorf, @HOME by Best Western, will open in December in the prestigious Seestern business district. The opening of ipartment Fürth, @HOME by Best Western, with its 99 units in a central downtown location, is scheduled for January 2027. “The trusting and professional collaboration with BWH, which has been in place from the very beginning, continues to develop successfully,” says Ralph Stock, founder and CEO of ipartment. “The positive developments of the past few months confirm that this partnership is a key building block for our sustainable growth.” Daniel Brünenberg, COO of ipartment, emphasizes this point: “The partnership with BWH creates real added value for us in terms of sales: Thanks to increased national and international visibility, new sales channels, and professional sales support, we can strategically expand our market presence and tap into additional booking potential.” ipartment GmbH, headquartered in Cologne, currently operates 16 serviced apartment properties with approximately 1,300 units.
