{"id":1055,"date":"2022-11-17T12:00:00","date_gmt":"2022-11-17T11:00:00","guid":{"rendered":"https:\/\/www.ipartment.de\/?p=1055"},"modified":"2026-10-28T18:27:33","modified_gmt":"2026-10-28T17:27:33","slug":"department-with-maximum-occupancy-on-a-growth-trajectory","status":"publish","type":"post","link":"https:\/\/www.ipartment.de\/en\/magazin\/ipartment-mit-maximaler-auslastung-auf-wachstumskurs\/","title":{"rendered":"Department with maximum utilization on a growth trajectory"},"content":{"rendered":"

The serviced apartment operator ipartment recorded full occupancy and sales at the end of 2022 that exceeded the pre-corona era status. The growth trajectory will be further strengthened and expanded in 2023 through strategic restructuring, new properties, and offerings.<\/p>\n\n\n\n

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Ralph Stock and Matthias Rinc\u00f3n \u00a9 Stefan Finger Photography<\/figcaption><\/figure>\n\n\n\n

All the properties in the ipartment serviced apartment brand are permanently booked after the Corona period and are above previous highs with an average % occupancy of 93, thus above the market-standard booking rates between 80-90 %. ipartment has been on the market since 2010 and has specialized in business long-stay in the serviced apartment segment. \u201eThe demand at all 14 locations is high, with a rising trend. We had calculated a best-case scenario for this and next year, which has already been exceeded,\u201c rejoices Ralph Stock, Managing Director of ipartment GmbH. Matthias Rinc\u00f3n, also Managing Director of ipartment, adds: \u201eFor 2022, sales are within the expected range. In 2023, we consider an target mark of 18-20 percent % revenue growth for the ipartment group to be realistic.\u201c The ipartment group will generate around 15 million euros in revenue in 2022, with 19 million targeted for next year. This follows the company\u2019s strong expansion course that began in 2019. Three new openings are currently scheduled for 2023. For 2024, the forecast is for two to three new locations.<\/p>\n\n\n\n

Broadly-based growth concept<\/h2>\n\n\n\n

The planned revenue increase will be generated by restructuring processes in pricing and offerings. In addition to a fundamental adjustment of booking prices and price increases for newly opened properties, ipartment will also introduce short- and mid-stay options at selected locations. \u201eOur structure allows us to integrate up to 25 % short-term stays of less than 29 nights,\u201c explains Matthias Rinc\u00f3n. For this purpose, the two airport locations in Frankfurt am Main (\u201eGateway Gardens\u201c, 177 units) and Berlin-Brandenburg (\u201eBER \u2013 The Unique\u201c, 156 units), which will open in 2023, as well as the large ipartment building in Braunschweig (120 units), are planned. \u201eOur booking prices remain in the moderate range.\u201c The price-performance ratio remains very good,\u201d explains Ralph Stock. The founders currently identify Berlin as a special growth market. Here, in addition to the exclusive house near Kurf\u00fcrstendamm, which opened in the summer of 2022, they will soon be launching two more properties and will be represented with a total of 230 units. Further projects are planned in Munich and Cologne. The city of the cathedral is the home base where ipartment has been established for many years with three houses and a total of 100 serviced apartments. Soon a further large house with approximately 150 business apartments and the corporate headquarters of ipartment is to be built here.<\/p>\n\n\n\n

Further quality improvement and new offerings<\/h2>\n\n\n\n

The digitization of the properties operated by ipartment since 2019 has increased efficiency and the quality of the offerings. This allows many processes to be handled more efficiently and autonomously by the customers, and more time remains for the on-site teams to focus on personal guest service, which is a high priority for ipartment and forms the core of its brand alongside the exceptional design features and specialized business services. For the three properties that will focus on short- and mid-stay stays in the future, ipartment has developed a new breakfast concept that supports guests\u201e self-sufficiency during shorter stays by allowing them to choose from a prepared breakfast with fresh pastries. In addition, ipartment will in the future offer a mobility concept with in-house electric scooter rental. The pilot project will initially start in 2023 at the \u201cThe Unique\u201d property at Berlin-Brandenburg Airport.<\/p>\n\n\n

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About ipartment<\/strong><\/p>\n\n\n\n

ipartment GmbH, based in Cologne, was founded in 2010 by Matthias Rinc\u00f3n and Ralph Stock and operates serviced apartments in attractive business locations. These include Frankfurt am Main, Cologne, Essen, the Hamburg HafenCity area, B\u00f6blingen, Wolfsburg, Darmstadt and Braunschweig. With this, ipartment currently operates a total of 14 serviced apartment buildings in the German-speaking region. Currently, the company is expanding its offering with properties in Leverkusen and Berlin. With three new buildings \u2013 Charlottenburg, Mitte and the growing Berlin-Brandenburg Airport (BER) area \u2013 ipartment will offer a wide portfolio of 230 serviced apartments in the capital starting in 2022\/23.<\/p>\n\n\n\n

ipartment \u2013 awarded and recognized<\/strong><\/p>\n\n\n\n

So!Apart 2019: Special Award \/\/ German Brand Award 2018 \u201eSpecial Mention\u201c \/\/ Winner German Design Award 2018 \/\/ Winner Iconic Architecture Award 2017 \/\/ Winner German Brand Award 2016 \/\/ So!Apart 2014 and 2015: ipartment Frankfurt is \u201eGermany\u2019s Best Apartment Building\u201c<\/p>\n\n<\/div>\n<\/div>\n\n<\/div>\n <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"

Der Serviced-Apartment-Betreiber ipartment verzeichnet zum Jahresende 2022 Vollauslastungen und Ums\u00e4tze, die den Status der Vor-Corona-Zeit \u00fcbertreffen. Der Wachstumskurs wird mit strategischen Umstrukturierungen, neuen H\u00e4usern und Angeboten 2023 verst\u00e4rkt und ausgebaut. Alle H\u00e4user der Serviced-Apartment-Marke ipartment sind nach der Corona-Zeit dauerhaft ausgebucht und liegen mit durchschnittlich 93 % Auslastung \u00fcber den fr\u00fcheren H\u00f6chstwerten und damit oberhalb […]<\/p>\n","protected":false},"author":2,"featured_media":1053,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-1055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presse"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ipartment.de\/en\/wp-json\/wp\/v2\/posts\/1055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ipartment.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ipartment.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ipartment.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ipartment.de\/en\/wp-json\/wp\/v2\/comments?post=1055"}],"version-history":[{"count":2,"href":"https:\/\/www.ipartment.de\/en\/wp-json\/wp\/v2\/posts\/1055\/revisions"}],"predecessor-version":[{"id":1502,"href":"https:\/\/www.ipartment.de\/en\/wp-json\/wp\/v2\/posts\/1055\/revisions\/1502"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ipartment.de\/en\/wp-json\/wp\/v2\/media\/1053"}],"wp:attachment":[{"href":"https:\/\/www.ipartment.de\/en\/wp-json\/wp\/v2\/media?parent=1055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ipartment.de\/en\/wp-json\/wp\/v2\/categories?post=1055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ipartment.de\/en\/wp-json\/wp\/v2\/tags?post=1055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}