{"id":100,"date":"2026-07-09T19:42:46","date_gmt":"2026-07-09T17:42:46","guid":{"rendered":"https:\/\/www.ipartment.de\/?p=100"},"modified":"2026-10-28T18:25:46","modified_gmt":"2026-10-28T17:25:46","slug":"bwh-hotels-and-ipartment-are-expanding-with-three-new-locations","status":"publish","type":"post","link":"https:\/\/www.ipartment.de\/en\/magazin\/bwh-hotels-und-ipartment-wachsen-um-drei-neue-standorte\/","title":{"rendered":"BWH Hotels and ipartment are expanding with three new locations"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Eschborn, July 2026<\/strong> \u2013 BWH Hotels Central Europe \u2013 a company of the DEHAG Hospitality Group \u2013 is further expanding its presence in the serviced apartment market. To the eight existing properties under the cooperation with ipartment, three new properties will be added at the locations in Frankfurt Eastside, F\u00fcrth and D\u00fcsseldorf by the end of the year. The international hotel group and the company, which has been one of the pioneers and leading providers of serviced apartments since 2008, are thus launching the next phase of the collaboration that began in November 2025. \u201eThe successful cooperation in recent months has shown the potential in our partnership. In a hospitality segment that is still relatively new to us, we were able to achieve very good results in a very short time. We look forward to taking the next step together with ipartment,\u201c explains Marcus Smola, CEO of BWH Hotels Central Europe. As with the locations in Berlin, Braunschweig, B\u00f6blingen, Darmstadt, Cologne, Leverkusen and Wolfsburg, the new co-working spaces also operate under the @HOME by Best Western subbrand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Internationally visible: Serviced Apartments made in Germany<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The ipartment Frankfurt Eastside, @HOME by Best Western, with a total of 61 units, some of which are designed in a loft style, will open in November 2026. The ipartment D\u00fcsseldorf, @HOME by Best Western, with 126 units, will launch in December in the renowned Seestern business district. The opening of the ipartment F\u00fcrth, @HOME by Best Western, with 99 units in a central city location, is scheduled for January 2027. \u201eThe trustful and professional collaboration with BWH, which has been established from the very beginning, continues to develop successfully,\u201c says Ralph Stock, founder and CEO of ipartment. \u201eThe positive developments of the past months confirm that the cooperation is an important building block for our sustainable growth.\u201c This is underlined by Daniel Br\u00fcnenberg, COO of ipartment: \u201eThe collaboration with BWH creates a real added value for us in terms of sales: Through increased national and international visibility, new sales channels and professional sales support, we can specifically expand our market presence and unlock additional booking potential.\u201c ipartment GmbH, based in Cologne, currently operates 16 open serviced apartment buildings with around 1,300 units.<\/p>\n\n\n<section class=\"foundation-section foundation-section--bg-none foundation-section--pt-sm foundation-section--pb-sm foundation-section--collapse-empty\">\n            <div class=\"container\">\n        <div class=\"acf-innerblocks-container\">\n<div class=\"foundation-panel foundation-panel--surface\">\n    <div class=\"acf-innerblocks-container\">\n\n<p class=\"wp-block-paragraph\"><strong>About ipartment GmbH:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ipartment GmbH was founded in Cologne in 2008. The company is now the leading German provider of serviced apartments in the business long-stay segment. With \u201eFirst Choice Second Home\u201d, ipartment offers people a concept that prefers to \u201estay at home on the go\u201c rather than in a hotel. The special feature is the design-oriented equipment of the apartments and houses, the fully digitized guest journey, and the all-round service.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From two apartments in Cologne, there are now over 1,300 Design Apartments in Germany (for a further 1,300 apartments, rental agreements have already been signed). The apartments have a size of approximately 20 square meters to around 70 square meters, some with balconies or even a roof terrace.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The current occupancy rate of the properties is 89 percent. Of this, 85 percent are business travelers and the remaining 15 percent are private travelers. The average length of stay in the long-stay category at ipartment is 37 days.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The approximately 80 employees currently manage 16 locations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since November 2025, ipartment has been a member of the international hotel network Best Western International. The affiliated ipartment hotels are operated under the @HOME by Best Western subbrand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">www.ipartment.de<\/p>\n\n<\/div>\n<\/div>\n\n<\/div>\n    <\/div>\n<\/section>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Press contact:<\/strong><br>ipartment GmbH<br>Melanie Brochhaus-Piel<br><a href=\"mailto:brochhaus@ipartment.de\">brochhaus@ipartment.de<\/a><br>Tel (+49) (0)177 683 16 78<\/p>","protected":false},"excerpt":{"rendered":"<p>Eschborn, Juli 2026 \u2013 BWH Hotels Central Europe \u2013 eine Company der DEHAG Hospitality Group \u2013 baut sein Engagement im Marktsegment der Serviced Apartments weiter aus. Zu den bereits bestehenden acht H\u00e4usern im Rahmen der Kooperation mit ipartment kommen bis Jahresende drei neue an den Standorten Frankfurt Eastside, F\u00fcrth und D\u00fcsseldorf hinzu. Die internationale Hotelgruppe [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":94,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presse"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ipartment.de\/en\/wp-json\/wp\/v2\/posts\/100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ipartment.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ipartment.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ipartment.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ipartment.de\/en\/wp-json\/wp\/v2\/comments?post=100"}],"version-history":[{"count":4,"href":"https:\/\/www.ipartment.de\/en\/wp-json\/wp\/v2\/posts\/100\/revisions"}],"predecessor-version":[{"id":1427,"href":"https:\/\/www.ipartment.de\/en\/wp-json\/wp\/v2\/posts\/100\/revisions\/1427"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ipartment.de\/en\/wp-json\/wp\/v2\/media\/94"}],"wp:attachment":[{"href":"https:\/\/www.ipartment.de\/en\/wp-json\/wp\/v2\/media?parent=100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ipartment.de\/en\/wp-json\/wp\/v2\/categories?post=100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ipartment.de\/en\/wp-json\/wp\/v2\/tags?post=100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}